In the weeks leading up to SummerSlam, WWE will review each video before announcing two winners from the company’s official TikTok channel on Monday, August 16. WWE Superstar Big E recorded his own TikTok video to explain how the competition works that can be viewed here.
“Our engagement on TikTok to date has been incredible and we couldn’t think of a better platform to help us find the next great ring announcer,” said Steve Braband, WWE Vice President, Digital.
Today’s announcement follows another innovative TikTok activation, through which WWE aims to discover and recruit its next generation of Superstars via the TikTok Resumes product. The search culminates in a multi-day talent tryout in Las Vegas as part of SummerSlam.
To date, WWE has amassed one of the largest TikTok audiences in sports, with more than 11 million followers, and has more than one billion fans across its global social media platforms, further cementing its position as one of the most-followed brands in the world.
SummerSlam will be one of the first sporting events held at full capacity at Allegiant Stadium, and will be held at an NFL venue for the first time. The event will stream live at 8 ET/5 PT exclusively on Peacock in the United States and on WWE Network everywhere else.