Coming our of Elimination Chamber, WWE didn’t hype much for last week’s SmackDown. What they did promote – the already confirmed and foregone conclusions of both Royal Rumble winners picking the blue brand’s champions as their WrestleMania 37 opponents – didn’t make much of a difference on the show’s ratings performance.
For the Mar. 5 episode, they announced a steel cage match that could determine Universal champion Roman Reigns’ next challenger. And they booked it a whole week in advance!
Lo and behold, according to the overnight numbers, it raised viewership more than 5% (from 2.05 million to 2.17 million) across both hours. The audience grew slightly after 9 p.m. ET, presumably with fans tuning in to see Daniel Bryan vs. Jey Uso.
Ratings were also up in the 18 – 49 year old demographic. The increase to a .6 wasn’t good enough to win the night for FOX – SmackDown would have finished behind Shark Tank even with last week’s .5. But it ensured a tie for second rather than a tie for third.
Here are the fast nationals:
No offense to the return of Big E, but they don’t have much booked for next Friday yet.
Vince McMahon might want to get on that.