Promoting big matches with stakes gives fans a reason to watch wresting

Promoting big matches with stakes gives fans a reason to watch wresting
Promoting big matches with stakes gives fans a reason to watch wresting


Coming our of Elimination Chamber, WWE didn’t hype much for last week’s SmackDown. What they did promote – the already confirmed and foregone conclusions of both Royal Rumble winners picking the blue brand’s champions as their WrestleMania 37 opponents – didn’t make much of a difference on the show’s ratings performance.

For the Mar. 5 episode, they announced a steel cage match that could determine Universal champion Roman Reigns’ next challenger. And they booked it a whole week in advance!

Lo and behold, according to the overnight numbers, it raised viewership more than 5% (from 2.05 million to 2.17 million) across both hours. The audience grew slightly after 9 p.m. ET, presumably with fans tuning in to see Daniel Bryan vs. Jey Uso.

Ratings were also up in the 18 – 49 year old demographic. The increase to a .6 wasn’t good enough to win the night for FOX – SmackDown would have finished behind Shark Tank even with last week’s .5. But it ensured a tie for second rather than a tie for third.

Here are the fast nationals:

Showbuzz Daily

And here’s our running tracker of overnight numbers for the current season. You can also access the tab of year one numbers here (all data still via Showbuzz Daily).

No offense to the return of Big E, but they don’t have much booked for next Friday yet.

Vince McMahon might want to get on that.

For complete results and the live blog for SmackDown this week click here. To read a review of the night’s events click here. For a full playlist of the show click here.




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